% of U.S. toy purchasers that are influenced by product reviews online.



Stat: 57.2% of U.S. toy purchasers are influenced by product reviews online. (Ad-ology Media Influence on Consumer Choice, Fall 2008)

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,user reviews recommendations,user reviews,ratings recommendations,user reviews,ratings,product research

Years: 2008

Stat Source: Ad-ology Media Influence on Consumer Choice, Fall 2008

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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