% of retailers that have reviews



Stat: 43% of retailers have reviews - double in one year. (Marketing Sherpa, February 2007)

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,user reviews recommendations,user reviews,ratings recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: Marketing Sherpa, February 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Conversion rates nearly doubled, going from .44% to 1.04% after the same product displa... See Full Stat Info
More than three-quarters of review users in nearly every category reported that the rev... See Full Stat Info
Consumers were willing to pay between 20 to 99% more for a 5-star rated product than fo... See Full Stat Info
Review users noted that reviews generated by fellow consumers had a greater influence t... See Full Stat Info
64% of Social Researchers (those who refer to user-generated content when shopping) res... See Full Stat Info
The share of traffic to question-and-answer Web sites has more than doubled from 2007 t... See Full Stat Info
Products with reviews have a 17% lower return rate than those without reviews. See Full Stat Info
Percent of Average Annual Amount US Online Buyers Spend Online (2007-2012): 12.2% (200... See Full Stat Info
Of merchants who adopt customer reviews, 58% said improving customer experience was the... See Full Stat Info
The two leading reasons people contribute content to social shopping sites are the need... See Full Stat Info
Top-rated products site navigation path featuring 4- and 5-star products in each catego... See Full Stat Info
Online UK retailers reported improved customer retention and loyalty by 73% once they i... See Full Stat Info
Products with 50+ reviews have a return rate that is half of those with fewer than five... See Full Stat Info
Recommendations from family and friends trump all other consumer touch points when it c... See Full Stat Info
71% of UK online shoppers seek out ratings and reviews. See Full Stat Info
68% of consumers trust "people like me" first for product advice. See Full Stat Info
US Retail E-Commerce percent change, 2007-2012 : 19.8% (2007), 14.3% (2008), 12.5% (20... See Full Stat Info
97% of those surveyed who said they made a purchase based on an online review said they... See Full Stat Info
86% of consumers read online business reviews before making purchasing decisions; 90% o... See Full Stat Info
83% of online shoppers would make purchases if sites offered increased interactive elem... See Full Stat Info
Heaviest shopping day of 2005 was Monday, December 12: $556 million on December 12 See Full Stat Info
86.9% of respondents said they would trust a friend's recommendation over a review by a... See Full Stat Info
76% of US retailers said user-generated content would have a greater impact on their ma... See Full Stat Info
Consumers say that word of mouth is still the number one influencer in their apparel (3... See Full Stat Info
90% of UK shoppers surveyed said they wish they could communicate directly with busines... See Full Stat Info
Online businesses lose as many as 67% of consumers due to a lack of online product info... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back