Most important reasons merchants add customer reviews to their sites



Stat: Of merchants who adopt customer reviews, 58% said improving customer experience was the most important reason for adding reviews to their sites, followed by building customer loyalty (47%), driving sales (42%), and maintaining a competitive advantage (37%).

Stat Categories: Ecommerce Stats

Tags: customer loyalty customer loyalty,customer service customer loyalty,customer service,user reviews customer loyalty,customer service,user reviews,ratings customer loyalty,customer service,user reviews,ratings,product research

Years: 2008

Stat Source: eTailing Group, June 2008

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
When asked what sources of information they are "very likely" to consult before making ... See Full Stat Info
90% of UK shoppers surveyed said they wish they could communicate directly with busines... See Full Stat Info
US Holiday Season Retail Sales Growth 1998-2008: 5.8% (1998), 8.1% (1999), 2.3% (2000... See Full Stat Info
US Retail E-Commerce Holiday Season Sales 2003-2008: 12.9 billion (2003), 16.0 billion... See Full Stat Info
As of October 2008, almost half of US online adults read ratings and reviews at least o... See Full Stat Info
58.7% of shoppers said they used product reviews to make decisions. Reviews rated highe... See Full Stat Info
19% of US online adults post ratings and reviews at least once a month. See Full Stat Info
Recommendation is the number one reason for choosing a particular site. See Full Stat Info
Shoppers who browsed the site's "Top Rated Products" page, which features products rate... See Full Stat Info
56% of UK website owners say that user-generated content lifts conversion levels; 77% s... See Full Stat Info
11% greater likelihood to recommend the site to others. See Full Stat Info
42% of 1,179 online consumers surveyed have left a site without purchasing multiple pro... See Full Stat Info
Reviews drive 21% higher purchase satisfaction and 18% higher loyalty. See Full Stat Info
Reviews usage drives higher spending: 27% of users report an increase of 5-10%; almost ... See Full Stat Info
More than three-quarters of review users in nearly every category reported that the rev... See Full Stat Info
71% of UK online shoppers seek out ratings and reviews. See Full Stat Info
59% of their users considered customer reviews to be more valuable than expert reviews. See Full Stat Info
42% of consumers said they prefer being able to find the answers they need online on th... See Full Stat Info
The heaviest online spending day of 2006: $667 million See Full Stat Info
Shoppers who browsed the site's new "Top Rated Products" page, which features products ... See Full Stat Info
Products with 50+ reviews have a return rate that is half of those with fewer than five... See Full Stat Info
70% of online consumers said they use the Internet to research everyday grocery products. See Full Stat Info
Heaviest shopping day of 2005 was Monday, December 12: $556 million on December 12 See Full Stat Info
64% of Social Researchers (those who refer to user-generated content when shopping) res... See Full Stat Info
By 2020, 84% of marketers agree that building customer trust will become marketing's pr... See Full Stat Info
Conversion rates nearly doubled, going from .44% to 1.04% after the same product displa... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back