Most important reasons merchants add customer reviews to their sites



Stat: Of merchants who adopt customer reviews, 58% said improving customer experience was the most important reason for adding reviews to their sites, followed by building customer loyalty (47%), driving sales (42%), and maintaining a competitive advantage (37%).

Stat Categories: Ecommerce Stats

Tags: customer loyalty customer loyalty,customer service customer loyalty,customer service,user reviews customer loyalty,customer service,user reviews,ratings customer loyalty,customer service,user reviews,ratings,product research

Years: 2008

Stat Source: eTailing Group, June 2008

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Review users noted that reviews generated by fellow consumers had a greater influence t... See Full Stat Info
While those adults in the UK who use social networking do so to attain a feeling of com... See Full Stat Info
59% of their users considered customer reviews to be more valuable than expert reviews. See Full Stat Info
When asked what sources of information they are "very likely" to consult before making ... See Full Stat Info
The two leading reasons people contribute content to social shopping sites are the need... See Full Stat Info
83.8% of consumers that said they would trust user reviews over a critic. See Full Stat Info
79% of online UK retailers surveyed reported that the main benefit of consumer-generate... See Full Stat Info
Online social network users were three times more likely to trust their peers' opinions... See Full Stat Info
Online reviews are second only to personal advice from a friend as the driver of purcha... See Full Stat Info
Reviews drive 21% higher purchase satisfaction and 18% higher loyalty. See Full Stat Info
81% of marketers surveyed say that their social media spending will meet or exceed thei... See Full Stat Info
US Online Shoppers (2007-2012): 133.1 million (2007), 138.5 million (2008), 143.7 mill... See Full Stat Info
Among the 46% of respondents who had posted or planned to post reviews about their onli... See Full Stat Info
Online businesses lose as many as 67% of consumers due to a lack of online product info... See Full Stat Info
75% of people don't believe that companies tell the truth in advertisements. See Full Stat Info
97% of those surveyed who said they made a purchase based on an online review said they... See Full Stat Info
US Retail E-Commerce Sales, 2007-2012 : 127.7 billion (2007), 146.0 billion (2008), 16... See Full Stat Info
Two thirds of UK social networkers (66%) are more likely to buy a product as a result o... See Full Stat Info
Almost two-thirds (62%) of consumers read consumer-written product reviews on the Inter... See Full Stat Info
90% of those surveyed say they have a better overall shopping experience when they rese... See Full Stat Info
Giving shoppers the ability to sort products within a category by customer rating led t... See Full Stat Info
Top rated product email drive 46% higher revenue per email in A/B test. See Full Stat Info
7% higher likelihood to purchase online See Full Stat Info
Percent of Annual US Retail E-Commerce Sales Attributed to the Holiday Shopping Season... See Full Stat Info
Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96... See Full Stat Info
41% decided not to make a planned purchase because they couldn't readily find a piece o... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back