Most important reasons merchants add customer reviews to their sites



Stat: Of merchants who adopt customer reviews, 58% said improving customer experience was the most important reason for adding reviews to their sites, followed by building customer loyalty (47%), driving sales (42%), and maintaining a competitive advantage (37%).

Stat Categories: Ecommerce Stats

Tags: customer loyalty customer loyalty,customer service customer loyalty,customer service,user reviews customer loyalty,customer service,user reviews,ratings customer loyalty,customer service,user reviews,ratings,product research

Years: 2008

Stat Source: eTailing Group, June 2008

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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