% of the 137 top retailers surveyed that offered customer ratings and reviews



Stat: Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96% of them ranked customer ratings and reviews as an effective or very effective tactic at driving conversion. (Forrester, 2007)

Stat Categories: Ecommerce Stats

Tags: retailer retailer,recommendations retailer,recommendations,user reviews retailer,recommendations,user reviews,ratings retailer,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: Forrester, 2007 - The Shop.org State of Retailing Online study

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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