% of online shoppers surveyed report that content is insufficient to complete research or purchase online "always, most often or some of the time."



Stat: 76% of online shoppers surveyed report that content is insufficient to complete research or purchase online "always, most often or some of the time." (eTailing Group, June 2007)

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,user reviews recommendations,user reviews,ratings recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: eTailing Group, June 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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