% of online shoppers surveyed report that content is insufficient to complete research or purchase online "always, most often or some of the time."



Stat: 76% of online shoppers surveyed report that content is insufficient to complete research or purchase online "always, most often or some of the time." (eTailing Group, June 2007)

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,user reviews recommendations,user reviews,ratings recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: eTailing Group, June 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Online businesses lose as many as 67% of consumers due to a lack of online product info... See Full Stat Info
Yahoo Answers had 25.3 million visits in February 2008 See Full Stat Info
By 2020, 84% of marketers agree that building customer trust will become marketing's pr... See Full Stat Info
A majority of Americans (53%) say they plan on shopping online because they don?t want ... See Full Stat Info
As of October 2008, almost half of US online adults read ratings and reviews at least o... See Full Stat Info
Percent of Annual US Retail E-Commerce Sales Attributed to the Holiday Shopping Season... See Full Stat Info
Email study: PETCO realized a 5X increase in email click-through rates by including rel... See Full Stat Info
49% of shoppers intend to do their holiday gift buying online (versus in-store) See Full Stat Info
In an online survey of 4,000 consumers, 70% said they had done internet research on "ev... See Full Stat Info
People who read a review were 30% more likely to purchase a product and visitors who wr... See Full Stat Info
One in four (24.5%) shoppers said they left a store because of a lack of assistance. See Full Stat Info
7% higher likelihood to purchase online See Full Stat Info
55% of surveyed Internet users consulted other people's opinions online, making reviews... See Full Stat Info
64% of Social Researchers (those who refer to user-generated content when shopping) res... See Full Stat Info
A majority (51%) of Americans will be shopping online this year because of the bad econ... See Full Stat Info
68% of consumers trust "people like me" first for product advice. See Full Stat Info
83% of shoppers said online product evaluations and reviews influenced their purchasing... See Full Stat Info
In a study of 2,000 shoppers, 92% deemed customer reviews as "extremely" or "very" help... See Full Stat Info
86.9% of respondents said they would trust a friend's recommendation over a review by a... See Full Stat Info
79% of online UK retailers surveyed reported that the main benefit of consumer-generate... See Full Stat Info
Q4 2008 retail e-commerce sales / online retail spending declined 3 percent versus yea... See Full Stat Info
Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips a... See Full Stat Info
Review users noted that reviews generated by fellow consumers had a greater influence t... See Full Stat Info
Shoppers who browsed the site's "Top Rated Products" page, which features products rate... See Full Stat Info
Conversion rates nearly doubled, going from .44% to 1.04% after the same product displa... See Full Stat Info
Almost two-thirds (62%) of consumers read consumer-written product reviews on the Inter... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back