% of consumers trust "people like me" first for product advice.



Stat: 68% of consumers trust "people like me" first for product advice. (Edelman Trust Barometer, January 2007)

Stat Categories: Ecommerce Stats

Tags: people like me people like me,product research people like me,product research,recommendations people like me,product research,recommendations,user reviews people like me,product research,recommendations,user reviews,advice

Years: 2007

Stat Source: Edelman Trust Barometer, January 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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