Conversion rates with and without product reviews



Stat: Conversion rates nearly doubled, going from .44% to 1.04% after the same product displayed its five-star rating. (MarketingExperiments Journal, July 2007)

Stat Categories: Ecommerce Stats

Tags: conversion rate conversion rate,recommendations conversion rate,recommendations,user reviews conversion rate,recommendations,user reviews,ratings conversion rate,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: MarketingExperiments Journal, July 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
84% of consumers earning more than $150,000 annually visit sites where customers review... See Full Stat Info
People who read a review were 30% more likely to purchase a product and visitors who wr... See Full Stat Info
A majority (51%) of Americans will be shopping online this year because of the bad econ... See Full Stat Info
Two thirds of UK social networkers (66%) are more likely to buy a product as a result o... See Full Stat Info
US Retail E-Commerce Holiday Season % change 2003-2008: 24.6% (2004), 23.0 % (2005), 2... See Full Stat Info
79% of online UK retailers surveyed reported that the main benefit of consumer-generate... See Full Stat Info
43% of retailers have reviews - double in one year. See Full Stat Info
Top rated product email drive 46% higher revenue per email in A/B test. See Full Stat Info
81% consider the availability of customer reviews to be "very important" (33%)"somewhat... See Full Stat Info
71% of UK online shoppers seek out ratings and reviews. See Full Stat Info
US Holiday Season Retail Sales Growth 1998-2008: 5.8% (1998), 8.1% (1999), 2.3% (2000... See Full Stat Info
Average Annual Amount US Online Buyers Spend Online (2007-2012): $1,153 (2007), $1,243... See Full Stat Info
US Retail Ecommerce Revenue (2005, 2006): 2005 ($82.3 billion), 2006 ($102.1 billion) See Full Stat Info
Among the 46% of respondents who had posted or planned to post reviews about their onli... See Full Stat Info
72% of consumers who are planning to research products online prior to purchasing (vs. ... See Full Stat Info
58.7% of shoppers said they used product reviews to make decisions. Reviews rated highe... See Full Stat Info
Burpee measured a 43% higher click-through on RSS feeds with reviews than without. See Full Stat Info
In a study of 2,000 shoppers, 92% deemed customer reviews as "extremely" or "very" help... See Full Stat Info
Seven in 10 (69%) consumers who read reviews share them with friends, family or colleag... See Full Stat Info
As of October 2008, almost half of US online adults read ratings and reviews at least o... See Full Stat Info
Products with reviews have a 17% lower return rate than those without reviews. See Full Stat Info
Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96... See Full Stat Info
59% of their users considered customer reviews to be more valuable than expert reviews. See Full Stat Info
A majority of Americans (53%) say they plan on shopping online because they don?t want ... See Full Stat Info
Recommendations from family and friends trump all other consumer touch points when it c... See Full Stat Info
11% greater likelihood to recommend the site to others. See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back