Conversion rates with and without product reviews



Stat: Conversion rates nearly doubled, going from .44% to 1.04% after the same product displayed its five-star rating. (MarketingExperiments Journal, July 2007)

Stat Categories: Ecommerce Stats

Tags: conversion rate conversion rate,recommendations conversion rate,recommendations,user reviews conversion rate,recommendations,user reviews,ratings conversion rate,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: MarketingExperiments Journal, July 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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