Online travel buyer conversion rates after looking at TripAdvisor reviews on the Hayes & Jarvis site



Stat: Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips at double the rate of online shoppers who have not seen the TripAdvisor reviews, based on first four months after launch.

Stat Categories: Ecommerce Stats

Tags: TripAdvisor TripAdvisor,recommendations TripAdvisor,recommendations,user reviews TripAdvisor,recommendations,user reviews,ratings TripAdvisor,recommendations,user reviews,ratings,product research

Years: 2008

Stat Source: TripAdvisor, January 2008

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
83% of shoppers said online product evaluations and reviews influenced their purchasing... See Full Stat Info
In a study of 2,000 shoppers, 92% deemed customer reviews as "extremely" or "very" help... See Full Stat Info
79% of online UK retailers surveyed reported that the main benefit of consumer-generate... See Full Stat Info
Reviews drive 21% higher purchase satisfaction and 18% higher loyalty. See Full Stat Info
81% consider the availability of customer reviews to be "very important" (33%)"somewhat... See Full Stat Info
97% of those surveyed who said they made a purchase based on an online review said they... See Full Stat Info
Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96... See Full Stat Info
57.2% of U.S. toy purchasers are influenced by product reviews online. See Full Stat Info
As of October 2008, almost half of US online adults read ratings and reviews at least o... See Full Stat Info
US Retail E-Commerce Sales, 2007-2012 : 127.7 billion (2007), 146.0 billion (2008), 16... See Full Stat Info
Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips a... See Full Stat Info
81% of online holiday shoppers read online customer reviews See Full Stat Info
More than eight in ten (82%) of those who read reviews said that their purchasing decis... See Full Stat Info
Consumer recommendations are the most credible form of advertising among 78% of the stu... See Full Stat Info
Review users noted that reviews generated by fellow consumers had a greater influence t... See Full Stat Info
Total Retail Sales - All Types, U.S. : 4,495 Bil. US$ See Full Stat Info
Almost two-thirds (62%) of consumers read consumer-written product reviews on the Inter... See Full Stat Info
US Retail Ecommerce Revenue (2005, 2006): 2005 ($82.3 billion), 2006 ($102.1 billion) See Full Stat Info
76% of online shoppers surveyed report that content is insufficient to complete researc... See Full Stat Info
56% of UK website owners say that user-generated content lifts conversion levels; 77% s... See Full Stat Info
68% of online marketers believe "media is in big trouble and will lose dollars to user-... See Full Stat Info
71% of UK online shoppers seek out ratings and reviews. See Full Stat Info
2006 US Retail Ecommerce Revenue: $102.1 billion See Full Stat Info
11% of retailers reported a 20% or more overall increase in conversions as a result of ... See Full Stat Info
Heaviest online shopping day of 2005: $556 million on December 12 See Full Stat Info
Top rated product email drive 46% higher revenue per email in A/B test. See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back