% more in price consumers are willing to pay for 4 and 5-star products



Stat: Consumers were willing to pay between 20 to 99% more for a 5-star rated product than for a 4-star rated product, depending on the product category. (comScore/Kelsey, October 2007)

Stat Categories: Ecommerce Stats

Tags: conversion rate conversion rate,recommendations conversion rate,recommendations,user reviews conversion rate,recommendations,user reviews,ratings conversion rate,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: comScore/Kelsey, October 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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