Top-rated products site navigation path featuring 4- and 5-star products in each category delivered 35% higher conversion and 40% higher average order value.



Stat: Top-rated products site navigation path featuring 4- and 5-star products in each category delivered 35% higher conversion and 40% higher average order value. (Bazaarvoice, June 2007)

Stat Categories: Ecommerce Stats

Tags: conversion rate conversion rate,recommendations conversion rate,recommendations,user reviews conversion rate,recommendations,user reviews,ratings conversion rate,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: Bazaarvoice, June 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
81% of online holiday shoppers read online customer reviews See Full Stat Info
83% of online shoppers would make purchases if sites offered increased interactive elem... See Full Stat Info
11% greater likelihood to recommend the site to others. See Full Stat Info
41% decided not to make a planned purchase because they couldn't readily find a piece o... See Full Stat Info
US Online Buyers (2007-2012): 110.7 million (2007), 117.4 million (2008), 123.8 millio... See Full Stat Info
Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96... See Full Stat Info
Conversion rates nearly doubled, going from .44% to 1.04% after the same product displa... See Full Stat Info
Of merchants who adopt customer reviews, 58% said improving customer experience was the... See Full Stat Info
While those adults in the UK who use social networking do so to attain a feeling of com... See Full Stat Info
Heaviest online shopping day of 2005: $556 million on December 12 See Full Stat Info
91% of millionaires say they always or often look at reviews before buying luxury goods... See Full Stat Info
Among the 46% of respondents who had posted or planned to post reviews about their onli... See Full Stat Info
97% of those surveyed who said they made a purchase based on an online review said they... See Full Stat Info
US Holiday Season Retail Sales Growth 1998-2008: 5.8% (1998), 8.1% (1999), 2.3% (2000... See Full Stat Info
58.7% of shoppers said they used product reviews to make decisions. Reviews rated highe... See Full Stat Info
63% of consumers indicate they are more likely to purchase from a site if it has produc... See Full Stat Info
2005 US Retail Ecommerce Revenue: $82.3 billion See Full Stat Info
US Online Shoppers (2007-2012): 133.1 million (2007), 138.5 million (2008), 143.7 mill... See Full Stat Info
In an online survey of 4,000 consumers, 70% said they had done internet research on "ev... See Full Stat Info
Top rated product email drive 46% higher revenue per email in A/B test. See Full Stat Info
Burpee measured a 43% higher click-through on RSS feeds with reviews than without. See Full Stat Info
People who read a review were 30% more likely to purchase a product and visitors who wr... See Full Stat Info
Person like me still most trusted source for information about a company and, therefore... See Full Stat Info
By 2020, 84% of marketers agree that building customer trust will become marketing's pr... See Full Stat Info
55% of surveyed Internet users consulted other people's opinions online, making reviews... See Full Stat Info
Review users noted that reviews generated by fellow consumers had a greater influence t... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back