Top-rated products site navigation path featuring 4- and 5-star products in each category delivered 35% higher conversion and 40% higher average order value.



Stat: Top-rated products site navigation path featuring 4- and 5-star products in each category delivered 35% higher conversion and 40% higher average order value. (Bazaarvoice, June 2007)

Stat Categories: Ecommerce Stats

Tags: conversion rate conversion rate,recommendations conversion rate,recommendations,user reviews conversion rate,recommendations,user reviews,ratings conversion rate,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: Bazaarvoice, June 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
42% of consumers said they prefer being able to find the answers they need online on th... See Full Stat Info
US Retail E-Commerce Sales, 2007-2012 : 127.7 billion (2007), 146.0 billion (2008), 16... See Full Stat Info
Total Retail Sales - All Types, U.S. : 4,495 Bil. US$ See Full Stat Info
Mobile user-generated content will generate $5.7 billion worldwide in 2012, up from $57... See Full Stat Info
Person like me still most trusted source for information about a company and, therefore... See Full Stat Info
US Retail Ecommerce Revenue (2005, 2006): 2005 ($82.3 billion), 2006 ($102.1 billion) See Full Stat Info
97% of those surveyed who said they made a purchase based on an online review said they... See Full Stat Info
Satisfaction for those who recalled customer reviews on the retailers' site is 10% high... See Full Stat Info
Total E-Commerce Sales, U.S. (Excluding Travel): 131 Bil. US$ See Full Stat Info
75% of people don't believe that companies tell the truth in advertisements. See Full Stat Info
Online businesses lose as many as 67% of consumers due to a lack of online product info... See Full Stat Info
63% of consumers indicate they are more likely to purchase from a site if it has produc... See Full Stat Info
Reviews usage drives higher spending: 27% of users report an increase of 5-10%; almost ... See Full Stat Info
US Online Buyers (2007-2012): 110.7 million (2007), 117.4 million (2008), 123.8 millio... See Full Stat Info
In a study of 2,000 shoppers, 92% deemed customer reviews as "extremely" or "very" help... See Full Stat Info
Consumers trust friends above experts when it comes to product recommendations (65% tru... See Full Stat Info
Percent of Annual US Retail E-Commerce Sales Attributed to the Holiday Shopping Season... See Full Stat Info
90% of UK shoppers surveyed said they wish they could communicate directly with busines... See Full Stat Info
Email study: PETCO realized a 5X increase in email click-through rates by including rel... See Full Stat Info
83.8% of consumers that said they would trust user reviews over a critic. See Full Stat Info
Products with reviews have a 17% lower return rate than those without reviews. See Full Stat Info
When asked what sources of information they are "very likely" to consult before making ... See Full Stat Info
Adult Internet users surveyed chose recommendations from friends as the one type of pro... See Full Stat Info
70% of online consumers said they use the Internet to research everyday grocery products. See Full Stat Info
Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips a... See Full Stat Info
43% of retailers have reviews - double in one year. See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back