Number of review users in nearly every category that reported that the review had a significant influence on their purchase, with hotels ranking the highest (87%).



Stat: More than three-quarters of review users in nearly every category reported that the review had a significant influence on their purchase, with hotels ranking the highest (87%). (comScore/The Kelsey Group, October 2007)

Stat Categories: Ecommerce Stats

Tags: purchase decision purchase decision,recommendations purchase decision,recommendations,user reviews purchase decision,recommendations,user reviews,ratings purchase decision,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: comScore/The Kelsey Group, October 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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