% of those surveyed who said they made a purchase based on an online review said they found the review to have been accurate.



Stat: 97% of those surveyed who said they made a purchase based on an online review said they found the review to have been accurate. (comScore/The Kelsey Group, October 2007)

Stat Categories: Ecommerce Stats

Tags: accurate accurate,purchase decision accurate,purchase decision,recommendations accurate,purchase decision,recommendations,user reviews accurate,purchase decision,recommendations,user reviews,ratings accurate,purchase decision,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: comScore/The Kelsey Group, October 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Yahoo Answers had 25.3 million visits in February 2008 See Full Stat Info
US Retail E-Commerce percent change, 2007-2012 : 19.8% (2007), 14.3% (2008), 12.5% (20... See Full Stat Info
More than eight in ten (82%) of those who read reviews said that their purchasing decis... See Full Stat Info
Online reviews are second only to personal advice from a friend as the driver of purcha... See Full Stat Info
67% of UK consumers research products via the Internet before shopping in a store. See Full Stat Info
The two leading reasons people contribute content to social shopping sites are the need... See Full Stat Info
83% of online shoppers would make purchases if sites offered increased interactive elem... See Full Stat Info
42% of 1,179 online consumers surveyed have left a site without purchasing multiple pro... See Full Stat Info
Online consumers are becoming precision shoppers. For every $1 in online sales, the Int... See Full Stat Info
US Retail E-Commerce Holiday Season Sales 2003-2008: 12.9 billion (2003), 16.0 billion... See Full Stat Info
Products with 50+ reviews have a return rate that is half of those with fewer than five... See Full Stat Info
As of October 2008, almost half of US online adults read ratings and reviews at least o... See Full Stat Info
In an online survey of 4,000 consumers, 70% said they had done internet research on "ev... See Full Stat Info
Shoppers who browsed the site's "Top Rated Products" page, which features products rate... See Full Stat Info
11% greater likelihood to recommend the site to others. See Full Stat Info
US Retail Ecommerce Revenue (2005, 2006): 2005 ($82.3 billion), 2006 ($102.1 billion) See Full Stat Info
42% of consumers said they prefer being able to find the answers they need online on th... See Full Stat Info
Almost two-thirds (62%) of consumers read consumer-written product reviews on the Inter... See Full Stat Info
Reviews usage drives higher spending: 27% of users report an increase of 5-10%; almost ... See Full Stat Info
Q4 2008 retail e-commerce sales / online retail spending declined 3 percent versus yea... See Full Stat Info
Satisfaction for those who recalled customer reviews on the retailers' site is 10% high... See Full Stat Info
Online social network users were three times more likely to trust their peers' opinions... See Full Stat Info
Total Retail Sales - All Types, U.S. : 4,495 Bil. US$ See Full Stat Info
71% of UK online shoppers seek out ratings and reviews. See Full Stat Info
US Online Shoppers (2007-2012): 133.1 million (2007), 138.5 million (2008), 143.7 mill... See Full Stat Info
Consumers were willing to pay between 20 to 99% more for a 5-star rated product than fo... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back