% of those surveyed who said they made a purchase based on an online review said they found the review to have been accurate.



Stat: 97% of those surveyed who said they made a purchase based on an online review said they found the review to have been accurate. (comScore/The Kelsey Group, October 2007)

Stat Categories: Ecommerce Stats

Tags: accurate accurate,purchase decision accurate,purchase decision,recommendations accurate,purchase decision,recommendations,user reviews accurate,purchase decision,recommendations,user reviews,ratings accurate,purchase decision,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: comScore/The Kelsey Group, October 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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