% of those surveyed who said they made a purchase based on an online review said they found the review to have been accurate.



Stat: 97% of those surveyed who said they made a purchase based on an online review said they found the review to have been accurate. (comScore/The Kelsey Group, October 2007)

Stat Categories: Ecommerce Stats

Tags: accurate accurate,purchase decision accurate,purchase decision,recommendations accurate,purchase decision,recommendations,user reviews accurate,purchase decision,recommendations,user reviews,ratings accurate,purchase decision,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: comScore/The Kelsey Group, October 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips a... See Full Stat Info
Almost two-thirds (62%) of consumers read consumer-written product reviews on the Inter... See Full Stat Info
Products with reviews have a 17% lower return rate than those without reviews. See Full Stat Info
Adult Internet users surveyed chose recommendations from friends as the one type of pro... See Full Stat Info
Consumers who shop online for digital cameras and TVs spend 10% more on in-store purcha... See Full Stat Info
86% of consumers read online business reviews before making purchasing decisions; 90% o... See Full Stat Info
56% of UK website owners say that user-generated content lifts conversion levels; 77% s... See Full Stat Info
83% of online shoppers would make purchases if sites offered increased interactive elem... See Full Stat Info
In an online survey of 4,000 consumers, 70% said they had done internet research on "ev... See Full Stat Info
Reviews usage drives higher spending: 27% of users report an increase of 5-10%; almost ... See Full Stat Info
Online UK retailers reported improved customer retention and loyalty by 73% once they i... See Full Stat Info
US Retail E-Commerce Holiday Season % change 2003-2008: 24.6% (2004), 23.0 % (2005), 2... See Full Stat Info
Percent of Average Annual Amount US Online Buyers Spend Online (2007-2012): 12.2% (200... See Full Stat Info
Two thirds of UK social networkers (66%) are more likely to buy a product as a result o... See Full Stat Info
19% of US online adults post ratings and reviews at least once a month. See Full Stat Info
Online reviews are second only to personal advice from a friend as the driver of purcha... See Full Stat Info
90% of UK shoppers surveyed said they wish they could communicate directly with busines... See Full Stat Info
Among the 46% of respondents who had posted or planned to post reviews about their onli... See Full Stat Info
Online businesses lose as many as 67% of consumers due to a lack of online product info... See Full Stat Info
8% greater likelihood to purchase from the retailer next time they're buying similar me... See Full Stat Info
Review users noted that reviews generated by fellow consumers had a greater influence t... See Full Stat Info
Consumers trust friends above experts when it comes to product recommendations (65% tru... See Full Stat Info
US Online Shoppers (2007-2012): 133.1 million (2007), 138.5 million (2008), 143.7 mill... See Full Stat Info
Email study: PETCO realized a 5X increase in email click-through rates by including rel... See Full Stat Info
More than three-quarters of review users in nearly every category reported that the rev... See Full Stat Info
57.2% of U.S. toy purchasers are influenced by product reviews online. See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back