% increase in spending consumers who shop online for TVs and cameras vs. those that do not search online



Stat: Consumers who shop online for digital cameras and TVs spend 10% more on in-store purchases than consumers who do not search online. (ChannelForce for Yahoo Search Marketing, July 2007)

Stat Categories: Ecommerce Stats

Tags: digital cameras digital cameras,TV digital cameras,TV,purchase decision digital cameras,TV,purchase decision,search digital cameras,TV,purchase decision,search,recommendations digital cameras,TV,purchase decision,search,recommendations,user reviews digital cameras,TV,purchase decision,search,recommendations,user reviews,ratings digital cameras,TV,purchase decision,search,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: ChannelForce for Yahoo Search Marketing, July 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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