Increase in email click through rates from reviews and ratings info in emails from PETCO



Stat: Email study: PETCO realized a 5X increase in email click-through rates by including relevant ratings and reviews content in the campaign promotion.

Stat Categories: Ecommerce Stats

Tags: PETCO PETCO,conversion rate PETCO,conversion rate,email PETCO,conversion rate,email,user reviews PETCO,conversion rate,email,user reviews,ratings

Years: 2007

Stat Source: PETCO, June 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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