% of the adults in the UK that say they use social networking because they like to participate with brands they favor.



Stat: While those adults in the UK who use social networking do so to attain a feeling of community, 17% of the adults surveyed say they do so because they like to participate with brands they favor.

Stat Categories: Ecommerce Stats

Tags: UK UK,social networks UK,social networks,brands UK,social networks,brands,user reviews UK,social networks,brands,user reviews,ratings UK,social networks,brands,user reviews,ratings,product research

Years: 2007

Stat Source: IBM, August 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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