% of the adults in the UK that say they use social networking because they like to participate with brands they favor.



Stat: While those adults in the UK who use social networking do so to attain a feeling of community, 17% of the adults surveyed say they do so because they like to participate with brands they favor.

Stat Categories: Ecommerce Stats

Tags: UK UK,social networks UK,social networks,brands UK,social networks,brands,user reviews UK,social networks,brands,user reviews,ratings UK,social networks,brands,user reviews,ratings,product research

Years: 2007

Stat Source: IBM, August 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
79% of online UK retailers surveyed reported that the main benefit of consumer-generate... See Full Stat Info
71% of UK online shoppers seek out ratings and reviews. See Full Stat Info
67% of UK consumers research products via the Internet before shopping in a store. See Full Stat Info
55% of surveyed Internet users consulted other people's opinions online, making reviews... See Full Stat Info
In an online survey of 4,000 consumers, 70% said they had done internet research on "ev... See Full Stat Info
Percent of Annual US Retail E-Commerce Sales Attributed to the Holiday Shopping Season... See Full Stat Info
Products with reviews have a 17% lower return rate than those without reviews. See Full Stat Info
Conversion rates nearly doubled, going from .44% to 1.04% after the same product displa... See Full Stat Info
63% of consumers indicate they are more likely to purchase from a site if it has produc... See Full Stat Info
Yahoo Answers had 25.3 million visits in February 2008 See Full Stat Info
Percent of Average Annual Amount US Online Buyers Spend Online (2007-2012): 12.2% (200... See Full Stat Info
Recommendation is the number one reason for choosing a particular site. See Full Stat Info
Nearly one out of every four Internet users (24%) reported using online reviews prior t... See Full Stat Info
79% of online UK retailers surveyed reported that the main benefit of consumer-generate... See Full Stat Info
Recommendations from family and friends trump all other consumer touch points when it c... See Full Stat Info
68% of online marketers believe "media is in big trouble and will lose dollars to user-... See Full Stat Info
Products with 50+ reviews have a return rate that is half of those with fewer than five... See Full Stat Info
Online businesses lose as many as 67% of consumers due to a lack of online product info... See Full Stat Info
97% of those surveyed who said they made a purchase based on an online review said they... See Full Stat Info
90% of UK shoppers surveyed said they wish they could communicate directly with busines... See Full Stat Info
76% of online shoppers surveyed report that content is insufficient to complete researc... See Full Stat Info
Reviews drive 21% higher purchase satisfaction and 18% higher loyalty. See Full Stat Info
Shoppers who browsed the site's new "Top Rated Products" page, which features products ... See Full Stat Info
Giving shoppers the ability to sort products within a category by customer rating led t... See Full Stat Info
49% of shoppers intend to do their holiday gift buying online (versus in-store) See Full Stat Info
Adult Internet users surveyed chose recommendations from friends as the one type of pro... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back