Impact on sales per session when sites allow customers to refine site search results by customer rating.



Stat: The ability to refine site search results by customer rating led to 22% more sales per unique visitor on a same-session basis and 41% more sales per visitor on a multi-session basis.

Stat Categories: Ecommerce Stats

Tags: conversion rate conversion rate,search conversion rate,search,ratings

Years: Unknown

Stat Source: Bazaarvoice

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Q4 2008 retail e-commerce sales / online retail spending declined 3 percent versus yea... See Full Stat Info
83% of shoppers said online product evaluations and reviews influenced their purchasing... See Full Stat Info
Adult Internet users surveyed chose recommendations from friends as the one type of pro... See Full Stat Info
91% of millionaires say they always or often look at reviews before buying luxury goods... See Full Stat Info
76% of US retailers said user-generated content would have a greater impact on their ma... See Full Stat Info
Conversion rates nearly doubled, going from .44% to 1.04% after the same product displa... See Full Stat Info
81% consider the availability of customer reviews to be "very important" (33%)"somewhat... See Full Stat Info
79% of online UK retailers surveyed reported that the main benefit of consumer-generate... See Full Stat Info
US Retail E-Commerce Holiday Season % change 2003-2008: 24.6% (2004), 23.0 % (2005), 2... See Full Stat Info
Percent of Average Annual Amount US Online Buyers Spend Online (2007-2012): 12.2% (200... See Full Stat Info
81% of online holiday shoppers read online customer reviews See Full Stat Info
Top-rated products site navigation path featuring 4- and 5-star products in each catego... See Full Stat Info
43% of retailers have reviews - double in one year. See Full Stat Info
Online consumers are becoming precision shoppers. For every $1 in online sales, the Int... See Full Stat Info
68% of consumers trust "people like me" first for product advice. See Full Stat Info
The ability to refine site search results by customer rating led to 22% more sales per ... See Full Stat Info
Recommendation is the number one reason for choosing a particular site. See Full Stat Info
Online UK retailers reported improved customer retention and loyalty by 73% once they i... See Full Stat Info
Online reviews are second only to personal advice from a friend as the driver of purcha... See Full Stat Info
US Retail E-Commerce Sales, 2007-2012 : 127.7 billion (2007), 146.0 billion (2008), 16... See Full Stat Info
Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96... See Full Stat Info
A majority (51%) of Americans will be shopping online this year because of the bad econ... See Full Stat Info
Heaviest shopping day of 2005 was Monday, December 12: $556 million on December 12 See Full Stat Info
84% of consumers earning more than $150,000 annually visit sites where customers review... See Full Stat Info
68% of online marketers believe "media is in big trouble and will lose dollars to user-... See Full Stat Info
Consumers trust friends above experts when it comes to product recommendations (65% tru... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back