Total E-Commerce Sales, U.S. (Excluding Travel)



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More than eight in ten (82%) of those who read reviews said that their purchasing decis... See Full Stat Info
11% greater likelihood to recommend the site to others. See Full Stat Info
7% higher likelihood to purchase online See Full Stat Info
90% of UK shoppers surveyed said they wish they could communicate directly with busines... See Full Stat Info
Top-rated products site navigation path featuring 4- and 5-star products in each catego... See Full Stat Info
Reviews usage drives higher spending: 27% of users report an increase of 5-10%; almost ... See Full Stat Info
90% of those surveyed say they have a better overall shopping experience when they rese... See Full Stat Info
Percent of Annual US Retail E-Commerce Sales Attributed to the Holiday Shopping Season... See Full Stat Info
81% of online holiday shoppers read online customer reviews See Full Stat Info
19% of US online adults post ratings and reviews at least once a month. See Full Stat Info
A majority (51%) of Americans will be shopping online this year because of the bad econ... See Full Stat Info
US Retail E-Commerce Holiday Season Sales 2003-2008: 12.9 billion (2003), 16.0 billion... See Full Stat Info
US Online Shoppers (2007-2012): 133.1 million (2007), 138.5 million (2008), 143.7 mill... See Full Stat Info
2006 US Retail Ecommerce Revenue: $102.1 billion See Full Stat Info
43% of retailers have reviews - double in one year. See Full Stat Info
While those adults in the UK who use social networking do so to attain a feeling of com... See Full Stat Info
76% of online shoppers surveyed report that content is insufficient to complete researc... See Full Stat Info
55% of surveyed Internet users consulted other people's opinions online, making reviews... See Full Stat Info
79% of online UK retailers surveyed reported that the main benefit of consumer-generate... See Full Stat Info
As of October 2008, almost half of US online adults read ratings and reviews at least o... See Full Stat Info
Giving shoppers the ability to sort products within a category by customer rating led t... See Full Stat Info
Heaviest online shopping day of 2005: $556 million on December 12 See Full Stat Info
In a study of online UK retailers, 59% reported that the consumer-generated activity le... See Full Stat Info
People who read a review were 30% more likely to purchase a product and visitors who wr... See Full Stat Info
70% of online consumers said they use the Internet to research everyday grocery products. See Full Stat Info
Online reviews are second only to personal advice from a friend as the driver of purcha... See Full Stat Info


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