Total E-Commerce Sales, U.S. (Excluding Travel)



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90% of those surveyed say they have a better overall shopping experience when they rese... See Full Stat Info
Average Annual Amount US Online Buyers Spend Online (2007-2012): $1,153 (2007), $1,243... See Full Stat Info
Shoppers who browsed the site's "Top Rated Products" page, which features products rate... See Full Stat Info
11% of retailers reported a 20% or more overall increase in conversions as a result of ... See Full Stat Info
Online businesses lose as many as 67% of consumers due to a lack of online product info... See Full Stat Info
Among the 46% of respondents who had posted or planned to post reviews about their onli... See Full Stat Info
8% greater likelihood to purchase from the retailer next time they're buying similar me... See Full Stat Info
By 2020, 84% of marketers agree that building customer trust will become marketing's pr... See Full Stat Info
68% of online marketers believe "media is in big trouble and will lose dollars to user-... See Full Stat Info
92.5% of adults said they regularly or occasionally research products online before buy... See Full Stat Info
68% of consumers trust "people like me" first for product advice. See Full Stat Info
Percent of Average Annual Amount US Online Buyers Spend Online (2007-2012): 12.2% (200... See Full Stat Info
83% of shoppers said online product evaluations and reviews influenced their purchasing... See Full Stat Info
56% of UK website owners say that user-generated content lifts conversion levels; 77% s... See Full Stat Info
US Online Buyers (2007-2012): 110.7 million (2007), 117.4 million (2008), 123.8 millio... See Full Stat Info
57.2% of U.S. toy purchasers are influenced by product reviews online. See Full Stat Info
Heaviest online shopping day of 2005: $556 million on December 12 See Full Stat Info
Consumers say that word of mouth is still the number one influencer in their apparel (3... See Full Stat Info
84% of consumers earning more than $150,000 annually visit sites where customers review... See Full Stat Info
Almost two-thirds (62%) of consumers read consumer-written product reviews on the Inter... See Full Stat Info
43% of retailers have reviews - double in one year. See Full Stat Info
58.7% of shoppers said they used product reviews to make decisions. Reviews rated highe... See Full Stat Info
49% of shoppers intend to do their holiday gift buying online (versus in-store) See Full Stat Info
Recommendation is the number one reason for choosing a particular site. See Full Stat Info
Conversion rates nearly doubled, going from .44% to 1.04% after the same product displa... See Full Stat Info
55% of surveyed Internet users consulted other people's opinions online, making reviews... See Full Stat Info


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