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Additionally, the growing Black interest in books has fueled growth in Black book clubs... See Full Stat African-Americans
The African-American technology/computer audience: 43% have an Internet broadband conne... See Full Stat African-Americans
African Americans have the highest spending power among ethnic groups and tend to be mo... See Full Stat African-Americans
Only 28% of the top financial institutions are targeting African-Americans. See Full Stat African-Americans
6% of Blacks and 7% of Whites liquidated some investments as a result of last year's re... See Full Stat African-Americans
The #1 reason for investing by Blacks vs. Whites is dramatically different: Retirement... See Full Stat African-Americans
The #1 reason for investing by Blacks vs. Whites is dramatically different: Children/C... See Full Stat African-Americans
49% would prefer a Black financial advisor but there's a shortage of such professionals. See Full Stat African-Americans
Blacks have historically not invested due to lack of education about stock markets and ... See Full Stat African-Americans
Among non-investors, 42% of Blacks versus 21% of Whites are likely to start investing s... See Full Stat African-Americans
An estimated 71% of Blacks in 2002 had brokerage or mutual fund accounts, up from 50% i... See Full Stat African-Americans
Black women are more likely to be the influencers, motivators and catalysts with regard... See Full Stat African-Americans
Caribbean, London, Paris, Rome, West Africa, Belize, Rio de Janeiro. See Full Stat African-Americans
Their most popular U.S. destinations for Black travelers are Atlanta; Las Vegas; Washin... See Full Stat African-Americans
Blacks are 3 times more likely to go on group tours and attend cultural events or festi... See Full Stat African-Americans
64% pleasure trips, including 46% for trips to visit friends and family, and 21% busine... See Full Stat African-Americans
Black travel increased 16% 1997-1999 versus only 1% for the general population. See Full Stat African-Americans
Black travelers are educated (at least one household member has a college degree), affl... See Full Stat African-Americans
66% of Black households take vacations. See Full Stat African-Americans
A majority of Blacks (vs. 26% of the general population) read online ads and find them ... See Full Stat African-Americans
85% prefer the Black perspective online, and 38% feel current ethnic content is inadequate See Full Stat African-Americans
74% have access to the web as of 2003, an increase from 51% in 2001, versus 75% of the ... See Full Stat African-Americans
Blacks are more likely than the general population to respond to online offers and purc... See Full Stat African-Americans
83% of African-American Internet users have some college education or more; 76% work fu... See Full Stat African-Americans
African-American book buyers tend to be younger females (18-35) with incomes higher tha... See Full Stat African-Americans
African-American book buyers buy books for themselves, for their children, and as gifts... See Full Stat African-Americans
The demand for African-American books and information products doubled between 1992 and... See Full Stat African-Americans
The demand for Afro centric books and information products doubled over 8 years to $356... See Full Stat African-Americans
In 2000, African-American book buyers surveyed revealed purchases of 1-5 books by 51% o... See Full Stat African-Americans
Blacks are more likely than the general population to respond to online offers. A major... See Full Stat African-Americans